Wednesday, October 30, 2013
Luke Chaffin, Special Projects Coordinator
FOR IMMEDIATE RELEASE:
Tourism impact study on Floyd County shows rise in expenditures
ROME, GA. — The Georgia Department of Economic Development (GDEcD) and the U.S. Travel Association have released a study showing $125.09 million in domestic traveler expenditures across Floyd County during 2012, up 6.7 percent from 2011.
Impact studies have shown a steady increase each year since the first drop of traveler expenditures to $107 million in 2009. Rome & Floyd County eclipsed pre-recession visitor spending for the first time in 2011, when receipts totaled $117.22 million.
The entire study presents estimates by the U.S. Travel Association of the economic impact of domestic travel on state, regional, and county levels in 2012. Estimates include travel expenditures, travel-generated employment and payroll income, as well as tax revenues for state and local government.
In Floyd County, the tourism industry supported a payroll of $22.81 million and supported 1,190 jobs throughout the service and hospitality industries.
Travelers to Rome & Floyd County generated $4.44 million in state tax revenue. Local tax revenue totaled $3.63 million as a result of tourism spending in 2012.
“With the great strides already made in local tourism, imagine what we could do with an expansion and upgrade of services and facilities offered to potential travelers and groups in Rome & Floyd County,” said Lisa Smith, Greater Rome Convention & Visitors Bureau executive director. “It is important that we recognize the economic impact of tourism to our local economy, supporting and investing in projects that not only keep existing conventions, meetings and sports tournaments in Rome, but also attract newer and bigger opportunities as well.”
Total domestic and international traveler expenditures in the State of Georgia totaled $21.48 billion (in current dollars) in 2012, representing an increase of 4.6 percent from 2011. In addition, traveler spending in Georgia generated $1.55 billion in tax revenue for state and local governments in 2012, up 3.7 percent from 2011.
The Greater Rome Convention & Visitors Bureau (GRCVB) is the official destination and sports marketing organization of Rome and Floyd County, Georgia. The GRCVB’s mission is to strengthen the economic fabric of the community through tourism development by attracting leisure travelers, conventions, meetings, sports and events.